Juliet Gellatley is the founder and director of Viva! - Vegetarians International Voice for Animals - a campaigning group based in Bristol, UK. Viva! is a vegetarian and vegan organisation which campaigns energetically to end the abuse of animals killed for food.  Juliet also founded and directs the UK national charity, the Vegetarian & Vegan Foundation, which launched in 2002 and concentrates on campaigning on health and nutrition. Juliet originated National Vegetarian Week (when working for the Vegetarian Society as campaigns director in the 1980s and 90s) with the support of Linda McCartney and her campaign SCREAM!! took the truth about factory farming into the nation’s schools for the first time. The result was a network of youth campaigners across Britain which dramatically increased vegetarianism amongst young people. Her CHOICE! campaign increased the number of schools offering healthy vegetarian main meals from 13 per cent to 65 per cent. She launched and edited the first veggie youth mag in the UK, Greenscene.  After her adult campaign Feeding You the Facts, a survey revealed that vegetarianism in Britain had doubled in one year.  She left the Society as director in 1994 to found Viva!.  http://viva.org.uk